Pippa came to Aesthetica Social because she wanted to increase awareness of her brand's vision, increase engagement and attract new clients to her Instagram page. Pippa wanted Fortitude Health to be known as a hub of positivity and inclusivity, as well as educating her audience on pain management and wellness. To create the community Pippa had in mind, we steered the brand direction away from stock images and graphic posts and started welcoming people into the real world of Fortitude Health through behind-the-scenes content, saveable content, encouragement and more!